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Expand your network.

The Dealer Hero 20 Group unites like-minded powersports dealer principals and managers to exchange best practices and improve dealership profitability.

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Why join Dealer Hero?

Benchmarking & Performance Comparison

Our group provides a platform for members to compare performance metrics, such as operational efficiency, customer satisfaction, and market share. This benchmarking process uncovers actionable insights and strategies for enhancing performance.

Peer Learning & Collaboration

By sharing best practices, successful strategies, and lessons learned from their own dealerships, members gain insights they might not have discovered on their own, leading to improvements in various aspects of their operations.

Expert Moderation by a Powersports Veteran

Jared Burt is a powersports enthusiast, former dealership owner, experienced OEM leader, and founder of Herohub. Jared creates a structured and engaging environment for collaborative learning and knowledge sharing within the Dealer Hero 20 Group.

Becoming a member

Interested in joining? In order to be considered for a Dealer Hero membership, you must meet the following criteria:

  • You own or manage a powersports dealership
  • Your dealership location is in an approved region at least 100+ miles away from other members.
  • You’re active on Facebook and willing to make meaningful contributions with a group of peers.

What Dealer Owners & Managers are saying

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Price wars between the dealers in my area are getting out of control. I need a better approach because my margins suck.

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It is almost impossible to find the time to network with other dealers.

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My DSM is coming at me with a new order program and I don’t see how I can take on that much inventory right now. How are the other dealers dealing with it?

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The cost and time commitment to join a traditional 20 group that costs $5,000 a year is not realistic.

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It’s good to hear the successes that other dealerships had by implementing change. It helps me execute better.

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